blandishment \BLAN-dish-munt\, noun:
Flattery intended to persuade; a flattering word or act; cajolery; allurement.
We do not want to see young people succumb to the blandishments of those
Frankensteins in the sewers of the sporting world who would have them sacrifice
their future health for a moment of stolen glory.
--Quoted in "Sidelines," Irish Times, November 18, 1999
He was not...inaccessible to aristocratic blandishments.
--Sir Leslie Stephen
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Blandishment ultimately comes from Latin blandior, blandiri, to flatter, caress, coax, from blandus, flattering, mild.